Dubai Airport Internal wall branding
The airport is a vast entity with numerous departments and operations across industries. From Airline Relations to Security. From Food to Shopping & Entertainment.
It's no small task to run all of this constantly, 24 hours a day, 7 days a week, 365 days a year. You need someone that interlinks them all. A department that knows each and every aspect of the business and the service.
A ‘LINE’ that connects the dots.
With C&CC being responsible for 100% of DA revenue generation, commercial partnerships, corporate reputation and passenger communication and experience, it is true to say that C&CC is the ‘LINE’ that connects all the dots at Dubai Airports.
This concept looks at expressing that ‘connection’ in a dynamic and compelling way using different media e.g. print, video, light boxes and installation. Social media devices and formats (either live or updatable) can be incorporated to give the communication relevance and immediacy.
Align, an embodiment of everything that the C&CC does and stands for. Interconnecting all the different departments at Dubai Airport. Interconnecting all the different dots. Someone that aligns them all.