Transparent Teeth Aligners.
Invisialign wanted to promote their transparent tooth Aligners in the MENA region, they wanted creative ideas that can be used on social media and not only in print, a variety of beautiful ideas that everyone can relate to.
I creative the first series of visuals that is titled " Not being Afraid. because we are promoting "Transparent braces" we want to show people how better it is than Normal braces... and people wearing normal braces don't like smiling for photo's and try to avoid specific foods so it won't get stuck in their braces... however, with Invisialign it's the other way around. therefore visuals were created in the POV of the person being afraid to take a photo or eat that food, something everybody who is considering braces or has braces, can relate to.
The second visual is made of typography, where you read the message while the words come together exactly just like we align your teeth with our transparent braces.